About
The bridge between clinical precision and creative vision.
I spent more than two decades helping operate a diagnostic imaging center while learning firsthand how difficult it is for healthcare organizations to grow, communicate clearly, and adapt to new technology.
That experience led me beyond healthcare operations and into branding, digital products, and AI-powered systems. Today, I split my time between running an imaging practice and building businesses that make complex ideas easier to understand and scale.
Over the past 20+ years, I've worked across healthcare operations, diagnostic imaging, patient engagement, marketing, and technology. That combination of operational experience and creative problem-solving allows me to bridge the gap between systems, people, and growth.
THE FOUNDATION
MA, International Journalism
Journalistic inquiry as a brand strategy tool.
Communications Strategy
Leadership in branding for the Ismaili Council (iComms) and creative messaging for the Aga Khan Social Welfare Board.
Ethos
The best work happens when you stop trying to pick just one lane. Clinical precision and creative instinct are not opposites — they are the same discipline, applied differently.
The Mascot
“Every studio needs a heartbeat. Mine has four legs.”
Astro — rescue, road-trip companion, and the original muse behind MarsB Studios. The name is half planet, half him. He keeps the work honest.